Our SEO Processes
Our approach to SEO is exhaustive and very thorough. Our SEO processes and methodologies account for the success of our search engine optimization services. This section provides a detailed look at our SEO processes and methodologies so that you can understand how we approach the optimization of your website to generate stellar results.
In-Depth SEO Analysis
As with all SEO projects, we start with an in-depth analysis of your website to determine specific on-page and off-page optimization requirements. We use different tools to examine your website, its search engine rank and we explore your website’s optimization. The analysis is used to build your SEO strategy and it also drives the on-page and off-page optimization process.
On-Page Optimization
On-page (or on-site) optimization refers to factors that focus on the physical website, its layout and construction. We make necessary changes, adjustments and fixes based on our in-depth SEO analysis. This one-time activity is required to address issues, problems or mistakes discovered in the in-depth analysis to make sure your website is search engine friendly.
Off-Page Optimization
Off-page (or off-site) optimization increases the popularity of your website on search engines. Amongst other things, this is accomplished by increasing the number of unique, relevant and high-authority links TO your website (also known as inbound links). The off-page process repeats, usually monthly, until desired rank is achieved, typically several months.
Monitoring and Reporting
Monitoring and reporting are essential aspects of all SEO projects. Otherwise, there is no way of knowing how effective the SEO campaigns are and what results are being produced. We use several tools to monitor traffic, visitor patterns, their behavior on your website and what search terms are used to locate your website. We also provide regular ranking reports.
